Event: Special Luncheon Event with Christopher Dillon
Date: 2010-05-14 12:00:00
Time: 12:00
Location: Grand Hyatt Tokyo- Chef’s Table at the French Kitchen
Address: 6-10-3 Roppongi, Minato-Ku, Tokyo
Venue Website: http://www.tokyo.grand.hyatt.comMember Price: 2,500 yen per person
Non-Member Price: 3,500 yen per person
Self-Publishing as a Marketing Tool: Lessons and Opportunities by Christopher Dillon
Friday May 14, 2010 at The Grand Hyatt Tokyo
Christopher Dillon will explain how companies and entrepreneurs can incorporate self-publishing into their marketing mix. He will describe how self-publishing differs from vanity publishing and share some of the lessons he’s learned writing, producing and publishing two books and an audiobook. Christopher will discuss the use of social media, free and open source software and off-shoring, and the opportunities presented by ebooks and the restructuring of the traditional media and publishing industries.
Christopher Dillon is an award-winning writer and entrepreneur based in Hong Kong.
In 2002, he bought and renovated a floor in an office building in Hong Kong’s Central business district. Since then, he has purchased and refurbished a luxury apartment on the west side of Hong Kong Island and transformed a derelict steam laundry into a multimedia studio.
That experience inspired his first book, Landed: The expatriate’s guide to buying and renovating property in Hong Kong, and a companion audiobook. In 2010, he published his second book, Landed: The guide to buying property in Japan.
Christopher lived in Tokyo from 1989 to 1992. He travels to Japan regularly with his consulting business, Dillon Communications Ltd.
So come join us for what promises to be an educational look at how the power of new media now empowers writers to control their own publications.
