Mr. Bill Werlin, General Manager of Burton Snowboards Japan

Tuesday April 20, 2010 at 18:30

This month we will take a turn and delve into the world of outdoor sports marketing with world industry leader, Burton Snowboards, and we are very pleased to welcome guest speaker Mr. Bill Werlin, General Manager of Burton Snowboards Japan.

On Christmas morning in 1965, Sherman Poppen walked outside his home in Muskegon, Michigan, looked at a snow covered hill, and saw a wave. And thus was born the Snurfer, later to become known as the snowboard.

Love them or hate them, snowboarders now make up more than 50% of resort attendees in Japan, and are thus a true force to reckoned with. 

Marked in recent years as a focal point of both style and controversy, snowboarding has revolutionized both the outdoor sports world and the marketing of athletic and outdoor wear, and has significantly impacted broader trends in sports and fashion.

A privately owned company, with global presence and a flagship store in Harajuku, Burton Snowboards is setting pace for the market.
Please join us on April 20th to hear Bill Werlin speak from his wealth of experience in the industry on how Burton Snowboards is dealing with challenges in marketing and communications, and how the development of snowboarding has caused a stir in the greater world of marketing.  We look forward to seeing you there for a gorgeous night out.