Jerome Mallet, President & Representative Director, Parfums Givenchy K.K
Event: Jerome Mallet, President & Representative Director, Parfums Givenchy K.K
Location: Mandarin Oriental Tokyo
Address: 2-1-1 Nihonbashi Muromachi, Chuo-ku, Tokyo
Date: 2010-03-23 18:30:00
Time: 18:30
Home Page: www.mandarinoriental.com/tokyo/Member Price: Y6,000
Non-Member Price: Y8,000
Tuesday, March 23, 2010 at 18:30
The challenges of cosmetics brands in Japanese department store distribution
Givenchy was founded in 1952 by designer Hubert de Givenchy. Known first for his haute couture fashion, Monsieur de Givenchy founded Parfums Givenchy in 1957. Parfums Givenchy were associated with a purported meeting of Hubert de Givenchy and Audrey Hepburn. This was supposed to represent the "Givenchy style", in which French elegance meets American glamour in a combination of sophistication and modernity. Hubert de Givenchy created his first fragrance, L’Interdit, in homage to what he regarded as the delicate, romantic, big-hearted femininity of Audrey Hepburn, who was also the most famous patron of the brand.
Parfums Givenchy Today
Givenchy women’s fragrances include Ysatis, launched in 1984 then Amarige in 1991, and Organza, in 1996. From 2003, Very Irresistible Givenchy has been promoted by actress Liv Tyler. Beginning with Monsieur de Givenchy in 1959, the men’s fragrances have aimed to express a gentleman’s attitude. Justin Timberlake is the current spokesman for the men’s fragrance, called "PLAY".
Right from the beginning, the Givenchy image has been associated with colour and gaiety. Through its makeup lines, the company has played an even larger role in women’s intimate lives.
Givenchy le Makeup combines innovative colours and formulas. Over 150 Givenchy makeup references are based on its famous Prisme principle, and each season the line is enriched with fashionable new products and limited editions. The highly refined compact cases, decorated with the 4G logo have become cult objects that are easy to use and always handy, offering a natural way to apply makeup.
Givenchy has become a major player in the skincare business by uniting luxury with pleasure and performance, and by offering truly innovative formulas. Givenchy skincare gives women what they are looking for while taking a positive, guilt-free, light-hearted approach with such products as its No Surgetics line, which offers a cosmetic alternative to plastic surgery, and the carefully targeted lines No Complex for the body, Skin Drink for the face, or Doctor White (whitening)
Givenchy has always listened to women and succeeded in reconciling elegance and personality, gaiety and effectiveness. The house is a past master in cultivating a resolutely contemporary style of luxury.
Jerome started his career working 2 years in the Tokyo Office of Maison de la France as an Official Representative, he then joined L’Oreal Group in 1996 based in Paris. In L’Oreal group headquarters he developed his career in the marketing department starting as the Product Manager and finally becoming Category Manager for all fragrance licensees. He then joined Parfums Givenchy headquarters in France in 2000 as Marketing Group Manager, Men’s Fragrance, and was promoted to International Marketing Director, Fragrances in 2003. He was appointed to his current role as President and Representative Director of Parfums Givenchy Japan in April 2006.
So come listen to Jerome Mallet, President & Representative Director, Parfums Givenchy K.K. explain to us the challenges of selling such iconic products in Japan’s department stores and other sales channels. So put on your best face and join FCC for a gorgeous night out.
